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Nearly $1 billion deal gives Colgate a stronger position in Europe.
June 20, 2011
By: TOM BRANNA
Colgate-Palmolive Company has completed the purchase of the Sanex personal care brand from Unilever PLC for $952 million. Sanex is a premium-priced personal care brand with a distinct positioning around healthy skin and strong market share positions in Europe. The agreement to purchase the Sanex brand was signed and announced in March 2011.
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